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The Tobacco Institute formed in 1958 as a national tobacco industry trade association funded by cigarette manufacturers. This is a scarf they commissioned to Frankie Welch.

Frankie Welch posing with her See Georgia First Scarf, which was modeled after her Discover America Scarf

Portrait of Frankie Welch, surrounded by fabrics and items featuring her designs.

Postcard of one of the secondary locations of Frankie Welch of Virginia, the Washington, D.C. location. Daughter Genie Welch is in the foreground and Frankie Welch is in the midground

Frankie Welch on the stairs in front of her shop, Frankie Welch of Virginia

Flyer showing the Point System of Dress devised by Frankie Welch but inspired by the Duchess of Windsor. Welch created it to help women avoid overdressing.

Frankie Welch adjusting one of her Frankie designs on a client

Postcard of the main Alexandria location of Frankie Welch of Virginia. Features Genie Welch in the foreground and Frankie Welch in the background

The people pictured are gathered at the campaign
headquarters in Washington, D.C., for the announcement of Hubert H. Humphrey’s candidacy for president. All of the women besides Frankie Welch and Mildred Pepper are wearing Humphrey H-line dresses,…

Photograph of the two friends in commemoration of the new scarf design